David Dunsmuir – President

David Dunsmuir brings over two decades of leadership experience in the home improvement industry including roles in sales, operations and leadership at Home Depot, Cabinets to Go and Re-Bath. With a passion for innovation and customer satisfaction, David has been instrumental in driving growth and success. His strategic vision and commitment to excellence helps ensure that Gotcha Covered franchise owners grow profitable businesses to deliver top-quality window treatments and exceptional service to clients nationwide.

PEGGY BENSON – VP of Franchise Development

Peggy works with everyone on the Franchise Support team and handles the training with new franchises joining Gotcha Covered. She is here to assist franchises regarding any aspect of the business, and helps with sales, marketing plans, products, vendors and any other question that our owners may have.

Peggy is originally from Pennsylvania, but grew up in Colorado where she graduated from CU Boulder. Having been a former area manager for a shutter company, as well as the owner of her own design consulting business which sold window coverings and flooring, Peggy has been in the shoes of all our business owners.

Peggy loves to attempt golfing, heading to the mountains on weekends, cooking, and meeting up with friends for happy hour.

Wanda Hoegren – VPO

Wanda is the Vice President of Operations at Gotcha Covered, where she passionately oversees the execution of franchising strategy and operational excellence to elevate franchisee performance. Her pivotal role includes developing robust franchise operations, policies, and procedures aimed at nurturing enduring relationships with franchisees and ensuring unparalleled satisfaction within the industry.

Wanda is dedicated to enhancing communication channels, ensuring transparency and alignment with overarching company goals. She leads a dedicated team responsible for training and coaching franchisees, instilling a culture of accountability and operational excellence grounded in the Five Star DRIVE framework.

Beyond her professional endeavors, Wanda devotes her time to volunteering at two dog rescues in Colorado, reflecting her deep-rooted commitment to community involvement alongside her passion for nurturing strong franchise relationships.

Outside of work and volunteerism, Wanda has a love for baseball, enjoying the strategy and camaraderie that the sport embodies.

Blaine Bush – Chief Technology Officer

Blaine is the Chief Technology Officer and lead software developer for Gotcha Covered. His role includes planning and implementing changes and upgrades to Gotcha Linked, our proprietary client and order management system, and keeping up with industry specific technologies.

Blaine has been developing window covering solutions, including blinds and shades designs, product testing and industry specific software for over 30 years.

Blaine is a true renaissance man. He enjoys building, wheeling off-highway vehicles, long distance bicycle riding (he has ridden over 250K miles and counting), paragliding, and he is an amateur machinist.

LIZA CABRERA – Marketing Director

Liza is charged with supporting everything Gotcha Covered brand and marketing related, evolving the brand and all its independently owned franchise locations.

Liza brings 13+ years of marketing expertise with a deep knowledge of performance marketing, lead generation, media planning, and digital integration. She has worked across several business verticals with a focus on multi-site business models and building national brands.

With a love of exploring, Liza and her family have made Denver area their home for the past several years. On the weekends, you can find her going on road-trips into mountain towns or taking hikes with her husband and daughter.

Hannah Erlenbusch – Franchise Development Representative

Hannah is the Franchise Development Representative for Gotcha Covered. Her role includes managing the development process for potential franchise owners. She is committed to qualifying, educating, and recruiting future entrepreneurs to the Gotcha Covered system.

Originally from Florida, Hannah has been in Colorado since 2014, and enjoys experiencing all that Colorado has to offer with her husband Jack and their dog Lily.

When she is not hiking, reading or spending time with family and friends, you can find her in her kitchen trying out new recipes while 90’s One Hit Wonders play on repeat.

Emily Hamilton – Vendor Partner Relations Manager

Emily is the Partner Relations Manager at Gotcha Covered and her role includes communicating daily with vendors, assisting franchise owners, and planning events. For the past six years, Emily has been committed to working closely with Corporate Team Members to help entrepreneurs build and grow profitable businesses.

Emily graduated from Purdue University in 2007 and moved to Denver, CO with her husband soon after. She is a native Chicagoan who frequently travels home to the Midwest to spend time with friends and family.

She is known for her love of dogs, travel, Barre classes, and all things outdoorsy. She also finds writing in the 3rd person like this slightly awkward.

Ivy Hartfield – IT Director

Ivy is the IT Director for Gotcha Covered. She is responsible for supporting all of our franchise owners with technical support and assisting in software development.

A rare Colorado native, Ivy attended the University of Arizona, receiving her B.S. degree in Rehabilitation and Education. She has worked in the IT field for over 20 years.

Two little known facts about Ivy: she is a classically trained pianist and a former member of the National Association of Fashion and Accessory Designers (NAFAD).

Andrew Lucero – Commercial Sales Director

Andrew manages the Commercial Department, and is responsible for the successful completion of commercial projects from the original bid all the way through the installation. His role is to develop and grow our National Account partnerships. He works on commercial sales on behalf of Gotcha Covered Corporate, with our Franchise Owners under the Co-op Program, and works with our national general contractors

Andrew is a Colorado native who has worked in the window treatment industry for over 25 years. He has a background in architectural drafting, construction, window treatment installations, and project management for residential and commercial projects. Along with his experience in the window treatment industry, he has made many connections along the way.

Andrew enjoys spending his free time with his family exploring hiking trails and camping throughout Colorado. His second love is fly fishing with his daughters and closest friends.

Christine Mares – Controller

Christine is the CFO at Gotcha Covered. She has been with the company for 14 years. Her role is to handle all accounting and financial matters for Gotcha Covered. She also helps franchise owners with their accounting.

Christine has over 20 years of experience in accounting. She has a Master’s Degree in Business and Finance. She is a native to Colorado and in her free time, she loves spending time with her two daughters and extended family.

KIM MARTINEC – Product Support Specialist

Kim joins the Gotcha Covered Corporate team as the Product Support Specialist. Her position involves working with all of our owners to answer questions about products and brainstorming ideas and approaches for window treatment solutions.

Kim developed her love for design at a very young age, leading her to a BS degree in Retail Merchandising with an emphasis in business and textiles from the University of Minnesota (Go Golden Gophers!). Her career has covered a wide range of designs in fashion, textiles, draperies, and custom treatments. She has also owned and operated her own business helping clients and interior designers to bring their window treatment designs to life. With her extensive knowledge and expertise, she is passionate about sharing her love for fabrics and window coverings with our franchise owners.

Kim has been a Colorado resident for 18 years now. She is a skier and bike rider wanna-be! In her spare time, she enjoys spending time with her family and grandchildren. She loves reading, bike riding, traveling, cooking, baking, and sharing a glass of wine with friends. Her latest hobby has been to take up quilting!

CHRISTY BOUGIE – Operations Specialist

Christy’s role is to assist with training, provide support to franchise owners, and to work on other special projects and initiatives within the company.

Christy was born and raised in Colorado. Studying at the College of St. Benedict made her realize just how much she loved Colorado! After graduating, she returned to build her career in customer support. She has much experience in converting inquiries to appointments and managing various projects through to completion which is very similar to what our franchise owners do on a regular basis.

Christy loves cheering on her two boys in all their sports and activities. She also loves to golf and ski in her free time. On quiet evenings, she is most likely at home, snuggling up with her two pug dog babies.

ABIGAIL WEHRMEYER – Marketing Specialist

Abigail is the Marketing Specialist for Gotcha Covered, which includes supporting our marketing team and strategizing effective marketing strategies for the brand.

Abigail brings almost 5 years of experience in digital marketing to the team with a deep knowledge of search engine optimization, website optimizations, and client success. She has worked for multiple digital marketing agencies after getting a Bachelor of Arts in History.

Abigail’s journey led her to Denver after completing her degree, where she continues to learn and explore. In her free time, you can catch her hosting book clubs, hiking, or spending quality time with her cats.

Roxanne Stone – Franchise Marketing Success Manager

Roxanne is the Franchise Marketing Success Manager at Gotcha Covered. Roxanne’s main role is to support, coach, and train Gotcha Covered franchise owners in their local-level marketing initiatives.

Roxanne brings over 25+ years of experience to Gotcha Covered with a track record of success in marketing, encompassing diverse sectors such as corporate, real estate, construction, and franchising. Most recently, Roxanne served as an independent marketing consultant, providing strategic marketing support for retail businesses in the Denver area.

Roxanne earned her marketing degree from the McCombs School of Business at the University of Texas at Austin. She and her husband have been married for over 25 years and live in Denver with their son. Roxanne is an accomplished Bald Eagle photographer, dedicating much of her free time and resources to capturing this majestic bird of prey.

Thank you for your interest in Gotcha Covered

A member of our team will be contacting you soon. In the meantime, please take a look at our Information Packet to learn more about how Gotcha Covered can make your dreams a reality.

Download the Gotcha Covered Information Packet