You won’t be on the journey of your dreams alone. Our fantastic corporate team will be riding alongside you.

Paul Linenberg

President

More About Paul

Christine Mares

Chief Financial Officer

More About Christine

Blaine Bush

Chief Technology Officer

More About Blaine

Ivy Hartfield

IT Director

More About Ivy

Liza Cabrera

Marketing Director

More About Liza

Cierra Tritz

Marketing Specialist

More About Cierra

Emily Hamilton

Vendor Partner Manager

More About Emily

Hannah Erlenbusch

Director of Franchise Development

More About Hannah

Andrew Lucero

Commercial Sales Estimator

More About Andrew

Christy Bougie

Product Support Specialist

More About Christy

Peggy Benson

Franchise Support Specialist

More About Peggy

Kim Martinec

Product Support Specialist

More About Kim

Lori Tobia

Director of Franchise Development

More About Lori

Our President talkS about how he supports the franchise owners and why he loves being part of Gotcha Covered

Gotcha Covered has
a rich history of success

Watch this short video to learn about the opportunity!

LET’S TALK

Paul Linenberg - President

Paul has been the President of Gotcha Covered since 2010 following a varied career in sales, marketing, and entrepreneurship. Paul excels at being lucky, especially in being able to work with an amazing group of people at Gotcha Covered, and helping provide custom window treatments for people across the US and Canada.

Paul grew up in the Detroit area and his love of the Red Wings has never waivered. He graduated from Miami (of Ohio) and has had to explain that several hundred times over the years. Paul has been in Colorado since 2000.

Paul plays hockey, practices Krav Maga, and occasionally gets behind his drum set to fill the house with slightly off-tempo but incredibly enthusiastic drum covers. Also a fan of craft beer and not cooking, Paul and his wife, Maggie, base their relationship on those three special little words - "diet starts Monday.”

Christine Mares - Controller

Christine is the CFO at Gotcha Covered. She has been with the company for 14 years. Her role is to handle all accounting and financial matters for Gotcha Covered. She also helps franchise owners with their accounting.

Christine has over 20 years of experience in accounting. She has a Master’s Degree in Business and Finance. She is a native to Colorado and in her free time, she loves spending time with her two daughters and extended family.

Blaine Bush - Chief Technology Officer

Blaine is the Chief Technology Officer and lead software developer for Gotcha Covered. His role includes planning and implementing changes and upgrades to Gotcha Linked, our proprietary client and order management system, and keeping up with industry specific technologies.

Blaine has been developing window covering solutions, including blinds and shades designs, product testing and industry specific software for over 30 years.

Blaine is a true renaissance man. He enjoys building, wheeling off-highway vehicles, long distance bicycle riding (he has ridden over 250K miles and counting), paragliding, and he is an amateur machinist.

Ivy Hartfield - IT Director

Ivy is the IT Director for Gotcha Covered. She is responsible for supporting all of our franchise owners with technical support and assisting in software development.

A rare Colorado native, Ivy attended the University of Arizona, receiving her B.S. degree in Rehabilitation and Education. She has worked in the IT field for over 20 years.

Two little known facts about Ivy: she is a classically trained pianist and a former member of the National Association of Fashion and Accessory Designers (NAFAD).

LIZA CABRERA - Marketing Director

Liza is charged with supporting everything Gotcha Covered brand and marketing related, evolving the brand and all its independently owned franchise locations.

Liza brings 13+ years of marketing expertise with a deep knowledge of performance marketing, lead generation, media planning, and digital integration. She has worked across several business verticals with a focus on multi-site business models and building national brands.

With a love of exploring, Liza and her family have made Denver area their home for the past several years. On the weekends, you can find her going on road-trips into mountain towns or taking hikes with her husband and daughter.

CIERRA TRITZ - Marketing Specialist

Cierra is the Marketing Specialist for Gotcha Covered. Her role includes supporting the marketing team in order to optimize the Gotcha Covered brand and implement strong marketing strategies.

Cierra has a degree in Organizational Communication with a minor in Human Services and is working on her MS in Marketing. She has several years of integrated marketing experience and has focused on developing Digital Marketing tactics.

She was born and raised in Colorado. Cierra loves spending time in the mountains with her husband, two kids and her dog. She also enjoys cuddling up on the couch to watch true crime documentaries or reading a good book.

Emily Hamilton - Vendor Partner Relations Manager

Emily is the Partner Relations Manager at Gotcha Covered and her role includes communicating daily with vendors, assisting franchise owners, and planning events. For the past six years, Emily has been committed to working closely with Corporate Team Members to help entrepreneurs build and grow profitable businesses.

Emily graduated from Purdue University in 2007 and moved to Denver, CO with her husband soon after. She is a native Chicagoan who frequently travels home to the Midwest to spend time with friends and family.

She is known for her love of dogs, travel, Barre classes, and all things outdoorsy. She also finds writing in the 3rd person like this slightly awkward.

Hannah Erlenbusch - Franchise Development Representative

Hannah is the Franchise Development Representative for Gotcha Covered. Her role includes managing the development process for potential franchise owners. She is committed to qualifying, educating, and recruiting future entrepreneurs to the Gotcha Covered system.

Originally from Florida, Hannah has been in Colorado since 2014, and enjoys experiencing all that Colorado has to offer with her husband Jack and their dog Lily.

When she is not hiking, reading or spending time with family and friends, you can find her in her kitchen trying out new recipes while 90's One Hit Wonders play on repeat.

Andrew Lucero - Commercial Sales Director

Andrew manages the Commercial Department, and is responsible for the successful completion of commercial projects from the original bid all the way through the installation. His role is to develop and grow our National Account partnerships. He works on commercial sales on behalf of Gotcha Covered Corporate, with our Franchise Owners under the Co-op Program, and works with our national general contractors

Andrew is a Colorado native who has worked in the window treatment industry for over 25 years. He has a background in architectural drafting, construction, window treatment installations, and project management for residential and commercial projects. Along with his experience in the window treatment industry, he has made many connections along the way.

Andrew enjoys spending his free time with his family exploring hiking trails and camping throughout Colorado. His second love is fly fishing with his daughters and closest friends.

CHRISTY BOUGIE - Operations Specialist

Christy’s role is to assist with training, provide support to franchise owners, and to work on other special projects and initiatives within the company.

Christy was born and raised in Colorado. Studying at the College of St. Benedict made her realize just how much she loved Colorado! After graduating, she returned to build her career in customer support. She has much experience in converting inquiries to appointments and managing various projects through to completion which is very similar to what our franchise owners do on a regular basis.

Christy loves cheering on her two boys in all their sports and activities. She also loves to golf and ski in her free time. On quiet evenings, she is most likely at home, snuggling up with her two pug dog babies.

PEGGY BENSON - VP of Franchise Development

Peggy works with everyone on the Franchise Support team and handles the training with new franchises joining Gotcha Covered. She is here to assist franchises regarding any aspect of the business, and helps with sales, marketing plans, products, vendors and any other question that our owners may have.

Peggy is originally from Pennsylvania, but grew up in Colorado where she graduated from CU Boulder. Having been a former area manager for a shutter company, as well as the owner of her own design consulting business which sold window coverings and flooring, Peggy has been in the shoes of all our business owners.

Peggy loves to attempt golfing, heading to the mountains on weekends, cooking, and meeting up with friends for happy hour.

KIM MARTINEC - Product Support Specialist

Kim joins the Gotcha Covered Corporate team as the Product Support Specialist. Her position involves working with all of our owners to answer questions about products and brainstorming ideas and approaches for window treatment solutions.

Kim developed her love for design at a very young age, leading her to a BS degree in Retail Merchandising with an emphasis in business and textiles from the University of Minnesota (Go Golden Gophers!). Her career has covered a wide range of designs in fashion, textiles, draperies, and custom treatments. She has also owned and operated her own business helping clients and interior designers to bring their window treatment designs to life. With her extensive knowledge and expertise, she is passionate about sharing her love for fabrics and window coverings with our franchise owners.

Kim has been a Colorado resident for 18 years now. She is a skier and bike rider wanna-be! In her spare time, she enjoys spending time with her family and grandchildren. She loves reading, bike riding, traveling, cooking, baking, and sharing a glass of wine with friends. Her latest hobby has been to take up quilting!

Lori Tobia - Director of Franchise Development

Lori is a Director of Franchise Development for Gotcha Covered and has over 22 years of experience in the window treatment industry. Lori started with Gotcha Covered in 2001 as a franchisee in Parker, CO. In 2011 she joined the corporate team as Vice President of Franchise Relations supporting and training new and tenured owners. In 2021 she went to work for a smaller franchise system helping them with the development of their operations and systems. In March of 2023, she came back "home" to Gotcha Covered and is working with people looking to explore entrepreneurship as a Gotcha Covered franchise. She loves helping and coaching people to achieve their dream of business ownership.

In her spare time, she and her husband John enjoy watching and participating in sports. Lori is a fifth-generation Colorado native and she and John love taking advantage of all Colorado has to offer. They have an adult son who is a Musical Theatre actor so they also enjoy traveling and watching him in his various performances.

Thank you for your interest in Gotcha Covered

A member of our team will be contacting you soon. In the meantime, please take a look at our Information Packet to learn more about how Gotcha Covered can make your dreams a reality.

Download the Gotcha Covered Information Packet