Just last month we advised you that major marketing initiatives were underway. This month, we are announcing that we have launched an entirely new network of websites for each and every one of our franchisees with a greatly expanded reporting and back-end platform.
The sites were developed keeping the continuity of the Gotcha Covered brand intact: our high-end offerings presented with visual sophistication in a layout that offers easy navigation with the call to action listed clearly and often.
Not Just Reporting, Actionable Information at Your Fingertips (including your mobile device!)
Our franchisees will now be more “discoverable” within their own geographic areas thanks to the search engine optimization (SEO) being handled by our website partner, Yodle. The better your search ranking, the more traffic to your site. The more traffic to your site, the more leads you get. More leads, more appointments. With many of our franchisees enjoying a high close rate, even a 10 to 15 percent increase in leads generated can have a noteworthy impact on their income.
The new-to-us dashboard, Yodle’s Centermark service, is the place for our franchisees to utilize the coupon templates available, upload photos, solicit reviews, push content right to their own Gotcha Covered Facebook page, and more.
The detailed but easily accessed reporting includes the all-important location of the lead. Google and Yodle are all about the geography: yours and your prospects. And, knowing the location of where your best leads come from can steer you to more targeted marketing campaigns. You can identify what key words are working, which aren’t and adjust accordingly.
It is not hyperbole to say that this is the most significant Internet marketing program launched by Gotcha Covered. There is no better time to be part of our growing franchise!
Here’s one example of the new, customized websites:
Message from the President
Think of me as a resource to answer any questions you may have about how we like to do business. Feel free to call at 720.407.8618 or 800.200.0835 x331. You can also email me directly at firstname.lastname@example.org
I look forward to hearing your thoughts.